#THE WHO MODS MOD#
If there was something a Mod and Rocker could agree on, it was an appreciation for the music of the Who. Nothing could be further from the truth." "People have this kind of skewed received information that if you were a Mod, then your mortal enemy was a Rocker and vice versa. "This is one of the great myths about the Mods and Rockers," he says. "Īsked about the adversarial relationship between the two gangs, which culminated in a sensational series of seaside brawls in 1964, Lyons plays down the rivalry. And the only acceptable mode of transport for a Mod was a Vespa GS or Lambretta LI 150 scooter.
#THE WHO MODS FULL#
"We wore French-cropped hair as well as a full head of hair, but with a parting in the middle. "A Mod was essentially a young boy or girl from the age, say, of 17 who dressed in neat-cut French or Italian clothes," recalls Lyons, who is referenced in the Who song Long Live Rock. Someone who has precise ideas of what a Mod was is Irish Jack Lyons, a friend to Townshend and a typical Mod who at least partly inspired the Jimmy character. "I'm having ever so much trouble with the because everybody's got their own idea of what Mods were," Townshend explained.) In Richie Unterberger's book Won't Get Fooled Again, photographer Ethan Russell recalls a phone call he received from Townshend, who was frustrated with the progress of the album art. (In fact, the English Mod was a cult figure not only in North America, but in Britain as well. Not only did their rituals and peculiarities defy translation, but the thick accents and jargon almost required subtitles.
Rockers greasily rode mannish motorcycles and were into Be-Bop-A-Lula music – think Marlon Brando, The Wild One vintage.Ī confusing aspect of Quadrophenia, directed by Franc Roddam, was that Mods were practically incomprehensible to North American audiences. Their counterparts were Rockers, who wore jeans and zipped leather jackets. The coloured RAF roundels used by the Who as part of their pop-art stage apparel came to symbolize Mods. The Mod movement in the British 1960s was an obscure cultural phase, one that saw young English urbanites dressing meticulously, gobbling amphetamines and peacocking about on those stylish scooters. What it is left of the Who – Townshend, singer Roger Daltrey and a troupe of hired hands – tours Quadrophenia in late 2012 and early 2013, performing the rock opera in its entirety across North America.
#THE WHO MODS MOVIE#
The movie and album revolve around the character Jimmy, who is an angst-ridden youth and a Mod.
The double LP inspired a feature dramatic film from 1979, which later this month gets its Blu-ray/DVD re-release.
Quadrophenia was an ambitious double album that the Who and its conceptualist Pete Townshend released in 1973. The Who's generation, then, was the Mod generation. The Who's bombastic medley was part a band revival that includes the comeback of Quadrophenia and, with it, the little known cultural phase of British Modism.
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